NEO Rings the Bell with Holy Cow Foods to Celebrate Public Markets Debut on NEO Exchange

Mar 15, 2022

Toronto – March 15, 2022 – The NEO Exchange is proud to announce the public listing of Holy Cow Foods Inc. (“Holy Cow” or the “Company”), a plant-based food manufacturing operation based in Vancouver, Canada. The Company is listed under the symbol HOLY.

Holy Cow is currently focused on the production and sale of their self-branded in-house products, made of 50% plant-based and 50% conventional beef ingredients (“50/50” products), designed for consumers that are looking for healthy and nutritious transitional foods, with plans to offer ancillary service and operations.

“We are very proud to be listed on the NEO Exchange, Canada's leading-edge stock exchange,” remarked Chef Paul Rivas, CEO of Holy Cow, and a serial restaurant entrepreneur in Vancouver and Toronto. “Our in-house ‘Holy Cow!’ brand is set to be a leader in the transitional segment of the plant-based foods market, enabling consumers to satisfy their health, animal welfare, and environmental sustainability goals without giving up meat altogether. We are excited to grow in partnership with the NEO Exchange, and to expand our services and offerings of delicious, high-quality, and healthy 50/50 and plant-based products under the ‘Holy Cow!’ brand.”

Holy Cow joins well over 200 unique listings on the NEO Exchange, including some of the most innovative Canadian and international growth companies, and ETFs from Canada’s largest ETF issuers. NEO facilitates close to 15% of all Canadian trading volume. Click here for a complete view of all NEO-listed securities.

“It is an honour to welcome Holy Cow to the NEO Exchange – our second listing this year in the food sector,” commented Jos Schmitt, President and CEO of NEO. “With a unique business model targeting the growing population of consumers who are transitioning to a healthier and more sustainable plant-derived lifestyle, Holy Cow has a tremendous opportunity for growth in the years ahead. We look forward to serving as a champion for their success by providing all the advantages of an innovative Tier 1 exchange, including enhanced liquidity and greater investor awareness, along with the exceptional level of service and support for which NEO has become known.”

About the NEO Exchange

The NEO Exchange is Canada’s Tier 1 stock exchange for the innovation economy, bringing together investors and capital raisers within a fair, liquid, efficient, and service-oriented environment. Fully operational since June 2015, NEO puts investors first and provides access to trading across all Canadian-listed securities on a level playing field. NEO lists companies and investment products seeking an internationally recognized stock exchange that enables investor trust, quality liquidity, and broad awareness including unfettered access to market data.

About Holy Cow Foods Inc.

Holy Cow is a plant-based foods company currently focused on the production and sale of products that are made of 50% plant-based and 50% conventional beef ingredients. The Company is focused on the “transitional” segment of the plant-based foods market, enabling consumers to satisfy their health, animal welfare, and environmental sustainability goals without giving up meat altogether or while potentially transitioning to a fully plant-based diet. The Company currently sells three core products branded under the slogan “Holy Cow! This Ain’t All Meat?”: (i) a 50/50 crumble, a ground beef alternative; (ii) a 50/50 patty, a beef hamburger alternative; and (iii) a 50/50 meatball, a beef meatball alternative.